Economics & Finance

21st Century Business Management

Transforming Business Finance in the Digital Era
Editors: Sanjay Taneja, PhD
Mohammad Kashif, PhD
Ercan Özen, PhD
Luan Vardari, PhD

Transforming Business Finance in the Digital Era

In Production
Pub Date: Forthcoming August 2025
Hardback Price: $200 US | £150 UK
Hard ISBN: 9781998511228
Pages: Est. 277pp w/index
Binding Type: Hardback / ebook
Series: 21st Century Business Management
Notes: 11 color and 16 b/w illustrations

The operations of the banking and finance sectors have greatly changed as they have integrated the innovative smart technologies. Evolving digital technologies, such as machine learning and artificial intelligence have given business and financial analysis new tools that provide the opportunity to analyze financial information for better decision making and market risk management. This new volume, Transforming Business Finance in the Digital Era, looks at to these developments through a definitive assessment of how AI and ML have influenced today’s business finance processes.

The volume explores an important area in finance, for example, such as the opportunities and risks that may originate from fintech as well as the ethical issue connected with artificial intelligence and machine learning. It looks at the changing landscape of investments, the confluence of social commerce and machine learning, assessing customer awareness and engagement in green banking, machine learning algorithms for forecasting, gender bias in investment behavior through machine learning, and much more.

Providing a unique conceptual analysis of AI/ML uses and impact on business finance, this volume will provide helpful information for faculty and students in both business finance and economic studies as well as for professionals in the banking and finance industries.

CONTENTS:
Preface

Introduction

1. Unlocking Financial Intelligence: Getting Around the Machine Learning Landscape in Finance

Mohammad Kashif, Shahid Alam, Puneet Kumar, and Harshi Garg

2. AI Ethics: From Search Engines to AI Assistants, Analyzing the Transformation of Internet Browsing and Its Consequences for Content Websites and Online Advertising
Karim Darban, Smail Kabbaj, and Mostafa El Jai

3. Changing Landscape of Investments in Contemporary Times: Challenges and Opportunities
Tejinder Singh, Rubeena Bajwa, Vikas Sharma, and Priyanka Agarwal

4. Antecedents and Impact of Workplace Cyberbullying: A Systematic Literature Review
Divya Goel, Mitushi Singh, and Shivani Kapoor

5. Exploring the Future of Fintech: Innovations, Challenges, and Opportunities
Sanjay Taneja, Kapil Sharma, Jaspreet Kaur, and Luan Vardari

6. Reshaping Finance in the Digital Age: The Confluence of Social Commerce and Machine Learning
Abhay Grover and Nilesh Arora

7. Mapping the Landscape: A Bibliometric Journey through Machine Learning Research
Dixit Kalra, Medha Gupta, Swati Gupta, and Harpreet Singh

8. Financial Services Employing Artificial Intelligence and Machine Learning
Neema Gupta, Shikha Saloni, K. K. Mishra, and Mohammad Kashif

9. Artificial Intelligence (AI) and Machine Learning (ML) in Indian Finance: Present Landscape and Future Trajectory
Rizwan Khan, Mohd. Taqi, Manju Babu, and Mohd Atif Afzal

10. Sustainable Finance in Focus: Assessing Customer Awareness and Engagement in Green Banking
Kapil Kumar Aggarwal, Poonam, Pawan Kumar, and Rajat Sharma

11. Predictive Analytics in Finance: Harnessing AI and ML for Market Risk Management
Renu Vij

12. Revolutionizing Finance: A Primer on Machine Learning Applications
Gunjan Bhatia and R. V. Palanivel

13. A Machine Learning Algorithm for Forecasting Customer Churn in the Motor Insurance Industry
Reepu, Sanjay Taneja, Mandeep Singh, and Ercan Ozen

14. The Utilization of Machine Learning Techniques in the Prediction and Manipulation of Consumer Purchase Intentions
Sneha Singh, Deepak Kaushal, and Muskan Singh

15. Equitable Horizons: Navigating Gender Bias in Investment Behavior Through Machine Learning
Vivek Verma and Praveen Singh

Index


About the Authors / Editors:
Editors: Sanjay Taneja, PhD
Associate Professor (Research), Graphic Era University, Dehradun, India; Affiliate Professor, Usak University, Turkey

Sanjay Taneja, PhD, is an Associate Professor in Research at Graphic Era University in Dehradun, India, and an Affiliate Professor at Usak University in Turkey. He has published extensively in SCOPUS/Web of Science/SCI/ABDC/UGC Care journals, with over 50 publications to date, including research papers, e-books, textbooks, and edited books. He has also published cases in Case Centre, ABDC-B, and Scopus journals, and holds several patents. Dr. Taneja has a strong academic record, with citations on Google Scholar and Scopus, and a history of participation in conferences and faculty development programs. He is frequently invited as a speaker and has served as a session chair, resource person, and judge at various conferences. He is known for his dynamic and positive approach, with a commitment to personal and professional growth. With a focus on areas such as banking regulations, fintech, sustainable finance, and environmental finance, he holds a double masters degree in management with a specialization in Green Finance and Marketing. He completed his PhD in Banking and Finance, and his post-doctoral degree on the impact of the European Green Deal on Carbon Emission in Turkey.

Mohammad Kashif, PhD
Assistant Professor, Department of Management Studies, Graphic Era Deemed to be University, Dehradun, India

Mohammad Kashif, PhD, is an Assistant Professor with the Department of Management Studies, Graphic Era Deemed to be University, Dehradun, India. He is an esteemed academic and researcher specializing in management, finance, financial economics, and international business at Graphic Era Deemed to be University, Dehradun, India. He holds a PhD from Pondicherry Central University and an MCom from Aligarh Muslim University as well as a BCom. (Hons.) from MJP Rohilkhand University, Bareilly, India. His work has been recognized with awards including the Research Excellence Award from IIMT University, Meerut,;and the Global Faculty Award 2021 form the AKS Education Society. He has received senior and junior research fellowships from the University Grants Commission (India). With publications in WoS, Scopus, and ABDC journals, he has also authored textbooks and is mentoring PhD scholars. Additionally, he actively participates in academic events, delivering keynote lectures and organizing national-level conferences.

Ercan Özen, PhD
Professor of Finance, Department of Finance and Banking, Faculty of Applied Sciences, University of U?ak, Türkiye (Turkey)

Ercan Özen, PhD, is currently a Professor of Finance in the Department of Finance and Banking, Faculty of Applied Sciences at the University of U?ak, Türkiye (Turkey). His current research interests include different aspects of finance. He served as co-editor for books by eminent international publishing houses and has more than 100 publications to his credit. He has also participated in many international conferences. He is board member of five international conferences and workshops. In addition, he is Chair of the International Applied Social Sciences Congress, co-editor of two international journals (Journal of Corporate Governance, Insurance and Risk Management and Opportunities and Challenges in Sustainability. Dr. Özen is also a certificated accountant, member of the Agean Finance Association, and member of TEMA (Turkey Combating Soil Erosion, for Reforestation and the Protection of Natural Resources Foundation). He earned his BSc in Public Finance (1994), MSc in Business Accounting (1997), and PhD in Business Finance (2008) from University of Afyon Kocatepe, Turkey.

Luan Vardari, PhD
Assistant Professor of Finance, Faculty of Economics, University "Ukshin Hoti", Prizren, Kosovo

Luan Vardari, PhD, is Assistant Professor of Finance in the Faculty of Economics at University "Ukshin Hoti", Prizren, Kosovo . He teaches finance courses at graduate and undergraduate levels. His research interests include financial markets and institutions, portfolio optimizations, and international finance. Dr. Vardari is the founder and editor-in-chief of Prizren Social Science Journal. He is also an editor for book chapters and articles in national and international journals. He received his masters degree (MA) in Finance (Balkan Countries Stock Markets) in 2012 from Trakya University and finished his PhD in Business Administration at Trakya University in 2019.




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