Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award!
“This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action.”
—Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards
“Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management.”
—Muzaffer Uysal, Professor, Virginia Tech
“The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management.”
—Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs
The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.
About the Authors / Editors:
Editor: Kyuho Lee, PhD
Assistant Professor of Marketing, Department of Business Administration, School of Business and Economics, Sonoma State University, California
Kyuho Lee, PhD, is Assistant Professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries, and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing.
Dr. Lee received his PhD in Hospitality and Tourism Management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014.
Follow us for the latest from Apple Academic Press:
AAP Editor Wins Award
Apple Academic Press, Inc., is proud to announce that Dr. Arvind K. Birdie has been honored with the Prof. Mrs. Manju Thakur Memorial Award 2016 for Innovative Contributions in Research/Test Construction/Book Publication for her book Organizational Behavior and Virtual Work: Concepts and Analytical Approaches. The award was presented during the 52nd National and 21st International Conference of the Indian Academy of Applied Psychology, held at the Department of Psychology, University of Rajasthan, Jaipur, February 23rd–25th, 2017. Our congratulations to Dr. Birdie!
Information about the book can be found here
Strategic Winery Tourism and Management Wins Gourmand Award
Apple Academic Press is delighted to announce that the Gourmand Awards jury has announced Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. “This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action,” says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.
AAP Senior Editor Dr. Goyal to Receive “Award of Outstanding Contribution in Micro Irrigation”
We are delighted to announce that Dr. Megh R. Goyal has been recognized as one of the experts “who rendered meritorious service for the development of [the] irrigation sector in India.” This honor will be bestowed by the Water Technology Centre of Tamil Nadu Agricultural University in Coimbatore, India. This Award of Outstanding Contribution in Micro Irrigation will be presented to Dr. Goyal during the inaugural session of the National Congress on “New Challenges and Advances in Sustainable Micro Irrigation on March 1, 2017, being held at Tamil Nadu Agricultural University. Read More...
Comments from Our Editors and Authors
“I was recently thrilled to flip the pages of my new book, Polymeric Thermosetting Polymers.This book shares a lifetime of lessons from my pioneering efforts in compound custom formulating. That is why I am so very grateful to AAP for making it possible to get this unique book into worldwide circulation. The expert team at AAP made the experience of writing, organizing, and polishing the book quite enjoyable. Their copy editor did a marvelous job of not only correcting errors but making the appearance much nicer and giving the content additional structure. Their artists took my photos and designed an attractive book cover. My editor was supportive, instructive, and a friend to me throughout the entire process. I feel so at home with this publisher and confident of their capabilities to do a professional job, that I recently signed a contact with them for my next book.” —Ralph D. Hermansen, Formerly Senior Scientist, Hughes Aircraft Company, El Segundo, California
"Glad to see the final outcome of the book. It was truly wonderful & smooth experience to work with AAP. Definitely, looking forward to more exciting and fruitful association in future."
—Arvind K. Birdie, PhD, Associate Professor and Acting Principal, IIMT School of Management (Oxford Brooks University), Gurgaon, India; Author of Organizational Behavior and Virtual Work
“My interaction with AAP and their officers now spans over half a decade. They are efficient and keep in close contact regarding author’s progress on the book until the manuscript is submitted and the final book is prepared. AAP has printed and published books of high quality in terms of intellectual content. They have offered me support, and I am particularly happy about AAP’s reach to different educational institutions worldwide. My books are available in the libraries of universities and institutions the world over, including many of the most prestigious universities in North America, Europem and Asia.”
—Dr. K. R. Krishna, Bangalore, India
"Publishing with Apple Academic Press has been by far my very best publishing experience. I have published close to a hundred articles and books in my life. I have never seen a team of such committed professionals. I feel that everyone at AAP really cares about my book and goes the extra mile to make sure that the book will be a success. I wholeheartedly recommend anyone to consider publishing with Apple Academic Press.”—Julian Hermida, Associate Professor of Law and Justice, Algoma University
“Working with Apple Academic Press was a rewarding and collaborative experience. Effort was made to truly understand what we hoped to accomplish in publishing our work, and the team was responsive and receptive to our queries, feedback, and revisions. The high quality of the final product and its success is a reflection on the quality of the partnership we experienced with AAP in realizing this project.”—Caitlin Gillan, Asst Professor, University of Toronto
“The presentation of our book by Apple Academic Press is quite good and impressive. It was a nice experience to work with their constructive and cooperative editorial and publishing team.”
—Suresh C. Ameta, PhD, Dean, Faculty of Science, PAHER University
“A friendly yet constructive editorial and publishing team!” —Mihai Putz, West University of Timisoara
“Apple Academic Press’s publications convey knowledge effectively and are published in a timely manner. In my working experience with AAP, I have found them to be professional, prompt, and responsive.”—Megh R. Goyal, PhD, PE, Senior Editor-in-Chief, Agricultural and Biomedical Engineering
"I have published more than two hundred and thirty articles and thirteen book chapters and monographs in my life. Publishing with Apple Academic Press has been by far my very best experience. AAP is extremely cordial at every state of book processing, highly professional in maintaining the quality and meeting the deadlines. I wholeheartedly recommend anyone to consider publishing with AAP." — Benjaram M. Reddy, Chief Scientist & Head, CSIR – Indian Institute of Chemical Technology, Hyderabad
"I received the printed copies of the book and it has come out very well. It has been a great experience working with the team!"
—Vinnie Jauhari, PhD, Director, Institute for International Management and Technology, Oxford Brookes University