Hospitality & Tourism

Advances in Hospitality and Tourism

Strategic Winery Tourism and Management
Building Competitive Winery Tourism and Winery Management Strategy

Editor: Kyuho Lee, PhD

Strategic Winery Tourism and Management

Published. Available now.
Pub Date: November 2015
Hardback Price: $189.95 US
Hard ISBN: 9781926895680
Pages: 314pp with index
Binding Type: hardback
Series: Advances in Hospitality and Tourism
Notes: 50 B/W Illustrations

“Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry.”
Tourism Analysis, review by Veronika Joukes, University of Trás-os-Montes and Alto Douro (UTAD), Vila Real, Portugal

2016 Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award!

“This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action.”
—Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards

“Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management.”
—Muzaffer Uysal, Professor, Virginia Tech

“The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management.”
—Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs

The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.

With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:

  • understanding product development and marketing for wineries as tourism entities
  • understanding key managerial issues on winery tasting room management
  • exploring winery revenue management
  • understanding the key theories of winery service quality management
  • understanding the key concepts of financial management on winery management
  • and more
There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.

This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.

1. The Business Of Wine
Anisya Thomas Fritz
2. Wine Tourism Strategy-Making: A Model for Planning and Implementation
Robert J. Harrington and Michael C. Ottenbacher
3. Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism
Marc Dressler
4. Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry
Ian M. Taplin and Minh-Trang Thi Nguyen
5. Wine Tourism in Bordeaux
Tatiana Bouzdine-Chameeva, Christophe Faugère, and Pierre Mora
6. Emerging Issues in Winery Tourism
Liz Thach
7. Wine Tourism in China
Jinlin Zhao
8. Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value
Michael R. Santos and Vincent Richman
9. Designing for Sales: Winery Design and the Visitor Experience
Douglas Thornley and Gould Evans
10. Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism
Albert Stöckl and Wolfram Rinke
11. Effective Winery Tasting Room Management
Stephanie Friedman
12. Service Quality, Brand Loyalty, and Wine Tourism
Melissa A. Van Hyfte
13. Exploring an Effective Winery Revenue Management Strategy
Kyuho Lee
14. Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study
Michael R. Santos and Vincent Richman
15. The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis
Edward Ragg

About the Authors / Editors:
Editor: Kyuho Lee, PhD
Assistant Professor of Marketing, Department of Business Administration, School of Business and Economics, Sonoma State University, California

Kyuho Lee, PhD, is Assistant Professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries, and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing.

Dr. Lee received his PhD in Hospitality and Tourism Management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014.

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