|
In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume, The Growing Business Intelligence: AI and Related Technologies, explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness. It looks at the emergence of advanced technologies like AI that have completely transformed these fields, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies. CONTENTS: About the Authors / Editors: Editors: George Kofi Amoako, PhD Associate Professor, Marketing Department; Director, Directorate of Research Innovation and Consultancy, Ghana Communication Technology University Accra Ghana, Ghana George Kofi Amoako, PhD, is a Full Professor in the Marketing Department and Director at the Directorate of Research Innovation and Consultancy at Ghana Communication Technology University, Accra, Ghana. Dr. Amoako is also an honorary full professor at Durban University of Technology, South Africa, as well as an academic and a practicing Chartered Marketer (CIM-UK). Professor Amoako is a fellow of the American Academy of Project Management(AAPM). He obtained his PhD at London Metropolitan University, UK, and Master of Business Administration (MBA) in Marketing from the University of Ghana Business School. His first degree, BSc in Agriculture Science, was obtained from Kwame Nkrumah University of Science and Technology, Kumasi, Ghana, in 1992. He obtained a Post Graduate Certificate in Education from the University of Cape Coast, Ghana, in 2014, and a Postgraduate International Certificate in Academic Practice from Lancaster University, UK, in 2018. Professor Amoako has over 30 years of experience in both industry and teaching. He worked as Head of the Lucas Desk at Mechanical Lloyd and Regional Sales Manager at Fan Milk Ghana Limited. He has taught at both undergraduate and postgraduate levels in the UK and Ghana. Dr. Amoako has published extensively in international peer-reviewed academic journals (3Star, A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe, and Australia. His research interest is in sustainability, marketing, branding, business strategy, and CSR. Professor Amoako was awarded a top Africa CSR award in 2015 in Mauritius for his publications in CSR. Professor Amoako is ranked amongst the top four marketing scholars in Ghana and top 3% in Africa, according to the AD Scientific Index for 2024, In 2023, Durban University of Technology in South Africa conferred upon him an Honorary Professorship in Marketing. Professor Amoako received a best researcher award for 2022-2023 at Ghana Communication Technology University (GCTU), with over 33 publications out of which 26 were Scopus indexed. Mohammed Majeed, PhD Senior Lecturer and Head, Department of Logistics and Procurement ManagementTamale Technical University, Ghana D?r?.?² ?Mohammed Majeed is a distinguished academic and researcher currently serving as a Senior Lecturer at Tamale Technical University (TaTU), where he holds the position of Head of the Department of Logistics and Procurement Management. With an impressive academic background, Dr. Majeed has earned two doctoral degrees—a Doctor of Business Administration (DBA) and a Doctor of Philosophy (PhD) in Marketing—earning him the title "Dr²." Dr. Majeed is also known for his strong presence in the publishing world, collaborating with eminent academic publishers and contributing record, with articles featured in renowned academic publishers, including Emerald, Inderscience, Wiley, Taylor & Francis, Springer, Bentham Science, CRC Press, Palgrave, Cogent, Routledge, and Apple Academic Press. His research interests span several vital areas in contemporary marketing and business, such as value co-creation, digital marketing, green and sustainable practices, branding, and consumer behavior. In addition to his role at TaTU, Dr. Majeed lectures at prominent institutions across Ghana, including the University for Development Studies (UDS), Kwame Nkrumah University of Science and Technology (KNUST), and the University of Cape Coast (UCC). His prolific contributions to academic literature include 10 published books and ten (10) more in production with leading publishers such as Springer, Apple Academic Press, and Bentham Science. Furthermore, Dr. Majeed has authored over 40 book chapters, solidifying his influence as a scholar and thought leader in his field. His Google Scholar profile shows 108 publications, with 567 citations, and i10-index of 8 and an h index of 9. As at 3rd July, 2025, his Scopus documents included 86 articles. Kwame Simpe Ofori, DBA Associate Professor, School of Business and Social Science, International University of Grand-Bassam, Côte d’Ivoire Kwame Simpe Ofori, DBA, is currently an Associate Professor at the School of Business and Social Science, International University of Grand-Bassam, Côte d’Ivoire. His research interests are in the areas of consumer behavior, technology adoption, trust in online systems, and PLS path modeling. His papers have appeared in Information Technology and People, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, and Society and Business Review. He holds a doctorate degree in Finance. Charles Asare, MBA Lecturer, Ghana Communication Technology University, Ghana Charles Asare, MBA, is a lecturer of marketing at the Ghana Communication Technology University (GCTU) and a chartered marketer (CIM -UK). Mr. Asare is also a management consultant who provides training for private and public institutions in Ghana and the West African sub-region. His research interests are multichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing. He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at University of Professional Studies, Ghana. Jonas Yomboi Teacher, Senior High School, Navrongo, Ghana Jonas Yomboi, MCom, is currently a teacher at Senior High School, Navrongo Ghana. He holds a Master of Commerce degree in Accounting from the University for Development Studies, Tamale, Ghana; a Bachelor of Education degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr. Yomboi teaches part time at Community Health Training College. His research interests include social media, public sector accounting, and financial reporting. |
Follow us for the latest from Apple Academic Press:
New Series Announcement: AAP Focus on Next-Generation Biotechnology . . . Books in this new series, written by leading experts who understand how students actually learn, will offer a bold, forward-looking collection that captures the explosive evolution of biological engineering and its profound impact on humanity, our planet, and beyond. Designed from the ground up to serve both undergraduate and postgraduate students, the series strikes the perfect balance between accessibility and depth.
For more information: Click here
Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. This multidisciplinary series caters to a wide range of readers, from researchers and academics to industry professionals, providing in-depth knowledge and practical insights into solving complex problems. The series explores into a diverse array of topics, including advanced materials, manufacturing techniques, and computational intelligence. For more information, visit: Click here New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA |
