Business Management

Sustainability and Sustainable Development
From Vision to Reality

Editors: Daman Jeet , PhD
Sachi Nandan Mohanty, PhD
Santi Swarup Basa, PhD

Sustainability and Sustainable Development

Now on Press
Pub Date: Forthcoming July 2025
Hardback Price: see ordering info
Hard ISBN: 9781998511525
E-Book ISBN: 9781003638100
Pages: 426pp w/index
Binding Type: Hardback / ebook
Notes: 19 color and 17 b/w illustrations

Corporate sustainability governance has emerged as a management system that merges and balances the interests of all three pillars of sustainable development—economic, environmental, and social—within the operational boundaries of the organization. This new book offers methodical insights into sustainability and sustainable development, offering chapters on a diverse range of topics, providing valuable insight and inspiration for developing strategies to meet sustainable development goals.

Sustainability and Sustainable Development: From Vision to Reality looks at business initiatives that aim toward corporate strategies for social responsibility, the use of technology in human resource management toward sustainable efforts, adapting industrial policy to sustainable development goals, developing sustainable green banking initiatives, etc.

Other chapters include an analysis of the impact of information and communication technology on the elimination of poverty, a study on the use of artificial intelligence and automation in sustainable development research, a look at fostering sustainable growth in start-up enterprises, and more.

Other sustainablity issues are considered as well, including integrating sustainable methods for climate-smart agriculture, sustainable practices to deal with wastes from religious practices (such as flowers and floral arrangements), sustainable and circular healthcare waste management techniques, sustainable urban development innovations for energy solutions, such as introducing wind trees that serve as micro-turbines spinning on a vertical axis, and more.

The volume also highlights the importance of sustainable development in higher education and the importance of promoting sustainable societal impact through education systems for long-term impact.

Together, the chapters in this volume provide valuable insights as well as offer fresh perspectives for developing strategies to meet sustainable development goals and will be of interest to management faculty, corporate sustainability officers, as well as professionals in R&D fields.

CONTENTS:
Preface

1. Role of Information and Communication Technology in Poverty Elimination with Respect to the SDG-2030 Agenda

Rakesh Kumar, Rupa Khanna, Tilottama Singh, and Richa Goel

2. Sustainable Practices and Challenges: An Ex-Post Analysis of Selected Private Companies in India
Gurloveleen Kaur, Shefali Saluja, Swati Gupta, and Inu Mittal

3. Building a Better World: The Quest for Global Sustainable Development
R. S. M. Lakshmi Patibandla, D. Madhusudhana Rao, B. Tarakeswara Rao, and A. Vijayaraj

4. Role of Industrial Policy in Achieving Sustainable Development Goals: A Case of Uttarakhand
Priti Sharma, Rupa Khanna Malhotra, and Rakesh Kumar

5. Employing Artificial Intelligence and Automation in Sustainable Development Research
Divya Mary Biji, Preethi.Nanjundan, and Fr. Lijo Thomas

6. Green Banking Initiatives: An Empirical Evaluation of Factors with Reference to the Rayalaseema Region
U. M. Gopal Krishna, Aliya Sultana, and Suhail Ahmad Bhat

7. Climate Smart Agriculture for Sustainable Development Goals: Prospects, Challenges, and Intent of Adoption
Sanjaya Kumar Sahoo and Sukanta Chandra Swain

8. Artificial Intelligence in Marketing and Its Pitfalls as a Barrier for Sustainable Growth: A Systematic Literature Review
Priyo Das and Surjyasikha Das

9. Toward Sustainable and Circular Healthcare Waste Management: Challenges, Opportunities, and Innovations
Soumya Samarpita, Kumar Surjeet Chaudhury, and Rabinarayan Satpathy

10. Sustainability Through E-HRM: A Psychological Perspective
Aneerban Roy

11. Sustainability Challenges in Holy Waste Management
Nitesh Behare, Rashmi Mahajan, Meenakshi Singh, C. A. Vishwanathan Iyer, Ushmita Gupta, and Pritesh Somani

12. Development of a Smart Dustbin Using Mobile Apps
Pragati Priyadarshinee

13. Responsible Contribution of the Corporate World Toward Sustainable Development: A Study of CSR Inputs Acting as a Catalyst for Sustainable Development Goals (SDGs) in the State of Uttarakhand
Himani Upreti, Rupa Khanna Malhotra, and Rakesh Kumar

14. Corporate Social Responsibility as a Corporate Strategy for Sustainable Development
Naseem Ahamed and Daman Jeet

15. A Study on Student Perception for Sustainability in Higher Education
Srikanth Pothuri and Sanjeev Malaviya

16. Investigating the Fundamental Factors That Foster Sustainable Growth in Start-Up Over-the-Top (OTT) Platforms
Shravanty Roy and Surjyasikha Das

17. Promoting Sustainable Societal Impact via the Integration of a Hybrid Education System for Long-Term Educational and Social Sustainability
Saikat Dutta and Surjyasikha Das

18. Corporate Social Responsibility in an Emerging Market
Neeraj Gupta and Nazia Ansari

19. Shivganga Movement in Jhabua: A Sustainable Narrative of Local Governance, Mythology, and Regeneration
Rima Namhata, Aarush Roy, and Aadi Kanwar

20. Predictive Modeling of Corporate Social Responsibility (CSR) in Indian Companies Using ESG (Environmental, Social, and Governance) Data: A Statistical and Machine Learning Analysis
Raman Ghuman and Rajkanwar Singh

21. Design and Implementation of a Wind Tree for Sustainable Urban Energy Solutions
P. Ganesh, Ganesh Ch. V., Ramesh Donthisaram, and D. Divya

22. Revolutionizing Predictive Analytics: A Machine Learning System for Anticipating Significant Market Sale
Ashish Raju, Navya Manjari Uppaluri, Devatha Krishna Sai, Koppala Vianney Xavier, and Bharath Reddy Gudibandi

Index


About the Authors / Editors:
Editors: Daman Jeet , PhD
Assistant Professor, IBS Hyderabad, The ICFAI Foundation for Higher Education (Deemed to be University), Hyderabad, India; CS Executive
Daman Jeet, PhD, MBA Finance Gold Medalist, is an Assistant Professor in the Department of Finance and Accounting, at IBS Hyderabad, India, and a CS Executive. She has more than a decade of experience in teaching and practice. She has been associated with premier institutes in India, including the National Institute of Technology, Jalandhar; Savithri Bhai Phule Pune University, Pune; Symbiosis International University, Pune; Balaji University, Pune; Chaitanya Bharathi Institute of Technology, Gandipet, etc. Her professional interests are in areas of research relating to ownership patterns, firm performances, corporate governance, panel data approaches, etc. Dr. Jeet has published patent and papers in Scopus-, ABDC-, and UGC-approved journals. She earned her PhD in Finance (gold medalist). She has authored books with reputed publishers. She has organized entrepreneurship development programs, attended various international and national conferences and workshops, and has been invited as a guest lecturer at various institutes of repute. Her teaching interests include financial management, derivatives management, investment management, financial markets, strategic management, etc.

Sachi Nandan Mohanty, PhD
Professor, VIT-AP University, Andhra Pradesh, India

Dr. Sachi Nandan Mohanty has been recognized as one of the World’s Top 2% Scientists by Stanford University and Elsevier for the years 2022, 2023 and 2024. He received his postdoctoral degree from the Indian Institute of Technology Kanpur, India, in the year 2019 and PhD from Indian Institute of Technology Kharagpur, India, in the year 2015, with an MHRD scholarship from the Govt of India. He has authored/edited 42 books, published by IEEE, Wiley, Springer, Wiley, CRC Press, Nova Science Publishers, and DeGruyter. His research areas include data mining, big data analysis, cognitive science, fuzzy decision-making, brain-computer interface, cognition, and computational intelligence. Prof. Mohanty has received four best paper awards during his PhD work from the International Conference at Beijing, China, and at the International Conference on Soft Computing Applications organized by IIT Rookee in the year 2013. He has awarded best thesis award first prize by the Computer Society of India in the year 2015. He has guided nine PhD scholars and 23 postgraduate students. He has published 241 papers in international journals of repute. He has received international travel support four times from the Government of India Department of Science and Technology as well as SERB funding for onternational travel for presenting his research papers and for acting as a keynote speaker. He has been received many awards and fellowships during his career, such as elected as a fellow of the Institute of Engineers, IETE; Ambassador to the European Alliance Innovation (EAI), senior member of IEEE Computer Society, Hyderabad chapter, Prof. Ganesh Mishra Memorial Award at the 61st Annual Technical Session and 19th Prof. Bhubaneswar Behera Lecturer on 23-24th June 2020 from The Institution of Engineers (India), Odisha State Center, Bhubaneswar. He is a member of professional bodies such as the Institution of Engineering and Technology, Institution of Electronics and Telecommunication Engineers, Computer Society of India (CSI) ,  Institution of Engineers (India), and Institute of Electrical and Electronics Engineers (IEEE) (Hyderabad section). He is an editor in chief of international journal EAI Transaction on Intelligent System and Machine Learning Applications He also a reviewer for the Journal of Robotics and Autonomous Systems (Elsevier), Computational and Structural Biotechnology Journal (Elsevier), Artificial Intelligence Review (Springer), and Spatial Information Research (Springer). He is leading as general chair of two international conferences such as the International Conference Intelligent Systems and Machine Learning, and AIHC. He is also editor in chief of international journal EAI Transaction on Intelligent System and Machine Learning Applications. Dr. Mohanty has done for academic assignments in New York, Atlanta, Orlando, Georgia, Paris, Slovakia, Singapore, Abu Dhabi, Saraja, Dubai, Malaysia, Istanbul, Vienna, and Germany, where he delivered keynote talks and chaired sessions at international conferences with travel support from the Department of Science & Technology, Government of India, New Delhi, India.

Santi Swarup Basa, PhD
Assistant Professor, Department of Computer Science, MSCB University, Baripada, Odisha, India

Santi Swarup Basa, PhD, is currently working as an Assistant Professor in the Department of Computer Science at MSCB University, Baripada, Odisha, India. His research interests include software engineering, web engineering, data mining, and cloud computing. He has guided 18 MTech scholars to date. Dr. Basa has many publications to his credit published in various international and national journals and conferences. He is the co-author of two books and two patents. He has also successfully organized many international and national conferences. He has 18 years of teaching experience and is a life member of the International Society for Technology in Education and ISC. Dr. Basa received his PhD degree from Maharaja Sriram Chandra Bhanjadeo University (formerly North Orissa University), Baripada, Odisha; MTech (Computer Science) from F.M. University, Balasore, Odisha; and MCA from BPUT, Rourkela, Odisha, India.




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