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21st Century Business Management
This new book, Mapping the Metaverse: Digital Ecosystems, Virtual Landscapes, and Immersive Experiences, examines the metaverse as a persistent, immersive, and interconnected digital ecosystem that is reshaping how people experience, interpret, and interact with the world. Moving beyond a technology-centered view, the volume considers immersive environments as socio-technical systems in which technologies, users, institutions, cultures, and economic activities dynamically interact. CONTENTS: About the Authors / Editors: Editors: Sonali P. Banerjee,, PhD Faculty, Amity Business School, Amity University, Noida, Uttar Pradesh, India Sonali P. Banerjee, PhD, is a faculty member at Amity Business School, Amity University, Noida, India. Her research interests include marketing, services, social causes, and issues related to women. She has published research in international journals and has presented her work at numerous international conferences. Dr. Banerjee has also taught at the international campuses of Amity University and has served as a faculty member with the Directorate General Resettlement, Ministry of Defence, Government of India. In addition, she has contributed as a faculty member to the Pan-African e-Network Project, an initiative of the Ministry of External Affairs, Government of India. She has completed training in the Women Entrepreneurship Development Programme offered by the Department of Science and Technology, Government of India. Dr. Banerjee holds a PhD in Management. Priyanka Chadha, PhD Assistant Professor, Amity Business School, Amity University, Noida, Uttar Pradesh, India Priyanka Chadha, PhD, is an Assistant Professor at Amity Business School, Amity University, Noida, India, with more than four years of academic experience. A researcher and writer, she has published articles in national and international journals and contributes to scholarly publishing through service on the editorial boards of several international journals. Dr. Chadha’s areas of expertise include sales, digital marketing, and business analytics. Her academic and research work explores sales strategies, contemporary digital marketing techniques, and the application of analytics to business problems and decision-making. She combines these interests in her teaching and research, with particular emphasis on the evolving role of digital tools and data-driven approaches in business. Babu George, PhD Professor of Management and International Business; Chair and Director, MBA Program, Alcorn State University, Mississippi, USA Babu George, PhD, DBA, EdS, is Professor of Management and International Business and Chair and Director of the MBA Program at Alcorn State University, Mississippi, USA. He served as Interim Dean of Business at Alcorn State University during 2022–2023 and previously held academic and administrative positions at Christian Brothers University, Fort Hays State University, and the University of Southern Mississippi. He has also served as a visiting professor at more than 15 universities worldwide. Dr. George has published more than 200 research papers in international scholarly journals and has authored or edited numerous books, including Progress in Green Economics, Mobility and Globalization, Digital Transformation in Business and Society, and International Case Studies in the Management of Disasters. His research focuses on sustainability and digital transformation, particularly the growing influence of artificial intelligence, and reflects his interest in interdisciplinary approaches to business and management. He completed Harvard University’s Institute for Educational Management program in 2017 and holds a PhD in Management, a DBA in International Business, and an EdS in Higher Education Innovation and Leadership. Narendra Kumar, PhD Associate Professor, Amity Institute of Travel and Tourism, Amity University, Noida, Uttar Pradesh, India Narendra Kumar, PhD, is an Associate Professor at the Amity Institute of Travel and Tourism, Amity University, Noida, India. With 23 years of experience in travel and tourism, he has made significant contributions to tourism education, research, and student development. Dr. Kumar’s research interests include business travel, tourist behavior, visitor experiences, and student mentoring, and he has published extensively on tourism-related topics. He is also actively involved in mentoring young graduates in tourism and hospitality who are interested in establishing start-ups. He has been invited to speak at numerous conferences and seminars on tourism and related fields. His published books include the edited volume Tourist Behavior: Past, Present, and Future, published by Apple Academic Press, as well as Digital Marketing and Ethical Aspects of Business in Tourism. Dr. Kumar earned his PhD from JS University, Shikohabad, India. |
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AAP is pleased to announce that the book The Geotourism Industry in the 21st Century: The Origin, Principles, and Futuristic Approach has been internationally recognized and included in the PITCH Horizon Europe project’s annotated bibliography (2025) as a key reference on geotourism and cultural heritage – among over 400 sources worldwide (entry No. 261).
Congratulations to Editor Bahram Nekouie Sadry, PhD, and the book’s chapter authors.
More info on the book here: https://www.appleacademicpress.com/the-geotourism-industry-in-the-21st-century-the-origin-principles-and-futuristic-approach/9781771888264
New Series Announcement: AAP Focus on Next-Generation Biotechnology . . . Books in this new series, written by leading experts who understand how students actually learn, will offer a bold, forward-looking collection that captures the explosive evolution of biological engineering and its profound impact on humanity, our planet, and beyond. Designed from the ground up to serve both undergraduate and postgraduate students, the series strikes the perfect balance between accessibility and depth. For more information: Click here Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. This multidisciplinary series caters to a wide range of readers, from researchers and academics to industry professionals, providing in-depth knowledge and practical insights into solving complex problems. The series explores into a diverse array of topics, including advanced materials, manufacturing techniques, and computational intelligence. For more information, visit: Click here New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA |
