Women & Gender Studies

Gendered Nature of Social Media Networks
Editors: Usha Rana, PhD
Rupender Singh, PhD

Gendered Nature of Social Media Networks

In Production
Pub Date: Forthcoming Summer 2025
Hardback Price: $190 US | £150 UK
Hard ISBN: 9781774919644
Pages: Est. 417pp w/index
Binding Type: Hardback / ebook
Notes: 11 color and 13 b/w illustrations

There is a complicated interplay between gender dynamics and technology in the digital age surfacing, especially via social media. This new book, Gendered Nature of Social Media Networks, investigates the complex and multifaceted relationship between gender and social media, providing an interdisciplinary and international viewpoint on the subject.

Each chapter of the book presents a distinctive viewpoint on the interaction between gender and social media. The book first provides a summary of the theoretical foundations and then delves into how social media platforms mediate and reflect societal constructs of gender and how those assumptions shape online experiences. The book also discusses how gender representation on social media platforms may either challenge conventional standards or reinforce stereotypes. The book observes how social media contributes to activism and social change, discussing how it has been used by feminist movements, LGBTQ+ activism, and diverse programs to address gender inequality. The book goes into further detail about these platforms’ darker sides, including issues that include cyberbullying, harassment, and privacy worries that disproportionately affect women and other underrepresented groups.

Combining the knowledge of seasoned professionals and academics from around the world, this book will be of benefit to scholars, researchers, and students in the fields of social media, gender studies, communication studies, sociology, psychology, and feminist theory. The book will also be relevant for practitioners and policymakers involved in social media design, operation, and regulation, as well as for the general public interested in understanding the gendered nature of social media networks.

CONTENTS:
Preface

1. Dynamics of Social Media Influencers: Gendered Perspectives

S. S. M. Sadrul Huda and Sumaiya Pervin Shupti

2. Gender Differences in Problematic Mobile Phone Use Among Hong Kong Adolescents
Joseph Wu and Veronica Ka Wai Lai

3. Gender and Social Media Influencers
Marlene Bogaards

4. Exploring the Intersection of Gender Norms and Stereotypes in Social Media
Priya Garg, Usha Rana, and Kali Nath Jha


5. Gender and Artificial Intelligence
Ivana Luknar

6. Female Bodies: Social-Media as a Contested Site for Body Shaming Versus Body Positivity
Claudine Anita Hingston, Mambu M. Massaquoi, and Theriyeh Koroma-Nenneh

7. Gender and Online Activism: Reaction of Women in South Africa to Gender-Based Violence
Shaka Yesufu

8. Fulfilling Tender Dreams with the Power of Social Media: A Study of Small-Town Women Entrepreneurs
Jyoti Ahlawat

9. Gender Inequality and Social Media Governance in Nigeria
Goddy Uwa Osimen, Moyosoluwa Dele-Dada, Abimbola Rachel Ayankoya, and Victoria Oladipo

10. Gender Issues and Social Media Advocacy in an Afrocentric Society: Issues and Prospects
Goddy Uwa Osimen, Pius Owoicho Ogwuche, and Basil Osayin Daudu

11. Working the ’Gram: Entrepreneurial Strategies of South African Muslim Women Who Own Instagram-Based Businesses
Quraisha Dawood

12. Male Bodies, Stereotypes, and Desirability in North East India: Online Dating and Electronic Romance
Anup Shekhar Chakraborty

13. ‘Keeping That (Sexual) Motor Running’: Investigating the Use of Online Pornographic and Sexually Explicit Material Among South African Gay and Straight Men
Jacques Rothmann

14. Exploring the Future of Gendered Social Media Networks
Noorzareith Sofeia and Zhao Jingxian

15. The Future of Gendered Social Media Networks in the Artificial Intelligence Era
Marlini Moodley, Hatikanganwi Mapudzi, and Omolola Arise

Index


About the Authors / Editors:
Editors: Usha Rana, PhD
Associate Professor, School of Gender and Development Studies (SOGDS), Indira Gandhi National Open University (IGNOU), Delhi, India

Usha Rana, PhD, is an Associate Professor in the School of Gender and Development Studies (SOGDS) at Indira Gandhi National Open University (IGNOU), Delhi, India. Her research interests include women’s studies, gender studies, research methodology, marginalized communities, and futurist research within society. She has presented and published more than 50 papers with publishers such as Cambridge University Press, Elsevier, Springer, CRC, and Inderscience. Additionally, she serves as a reviewer for SSCI and Scopus indexed journals, and books. She is a member of the International Sociological Association, a Life Member of the Indian Sociological Society, and the IAWS.

Rupender Singh, PhD
Senior Specialist, Nokia Technologies, Espoo, Finland

Rupender Singh, PhD, is a Senior Specialist at Nokia Technologies in Espoo, Finland. Previously, he held various positions as research scientist, consultant, and postdoctoral fellow at VTT Technical Research Centre in Finland, Lumenci, and National Sun Yat-sen University, Taiwan, respectively. He was an Assistant Professor at the World Institute of Technology, Gurgaon, India, from 2009 to 2013. He has authored two books and published more than 50 papers in journals and conferences. He completed his PhD and MTech from India Institute of Technology, Roorkee, India, and Delhi Technological University, Delhi, India, respectively.




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