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Advances in Hospitality and Tourism
Digital technologies are making changes in tourism faster than ever before. In just the past couple of years, they transformed how businesses operate, how travelers engage in destinations, and how services are delivered. This new volume, Digitalization in Tourism, explores these thrilling changes and presents a closer look at the dynamic world of tourism today. CONTENTS: About the Authors / Editors: Editors: Hulya Akdemir Cengiz, PhD Assistant Professor, Safranbolu Faculty of Tourism, Karabuk University, Karabuk, Türkiye Hulya Akdemir Cengiz, PhD, is an Assistant Professor in the Safranbolu Faculty of Tourism, Karabük University, Türkiye. She completed her bachelors degree at Eskisehir Osmangazi University, Türkiye, and gained industry experience in sales and marketing roles at various companies in Türkiye and USA. She completed her masters degree in business administration at Karabuk University, Türkiye, followed by a PhD at the same university. Her research interests focus on tourism marketing, digital marketing, and consumer behavior. She has publications in various journals, and she has presented papers at conferences across the world. She is also a member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). She has taught undergraduate and graduate courses such as tourism management, tourism marketing, service marketing, customer relationship management, sales management, and research methods and ethics. In 2022, the researcher was awarded a postdoctoral fellowship by TUBITAK, a national research funding agency in Türkiye. She spent a year in the United States working on a project focused on “The Effects of Virtual and Augmented Reality Technologies on Hotel Customers Memorable Tourism Experiences.” Seza Zerman, PhD Assistant Professor, Safranbolu Faculty of Tourism, Karabuk University, Karabuk, Türkiye Seza Zerman, PhD, works as an Assistant Professor at the Safranbolu College of Tourism, Karabuk University, Türkiye. After graduating from the College of Political Sciences, Ankara University, in Türkiye, she studied for her masters at the Rochester Institute of Technology, USA, in Hospitality and Tourism Management, and for her PhD at Oklahoma State University, USA, in Hospitality Administration. She teaches hospitality marketing, sustainable tourism, contemporary hospitality issues, and storytelling in tourism both at the undergraduate and graduate levels. She has several publications on sustainable tourism, local food and street food marketing, social media marketing, and storytelling in hospitality. Her research project, “Storytelling in Tourism: The Impacts of Story Items and Mental Simulation on Storytelling Intention,” has recently been approved by The Scientific and Technological Research Council of Türkiye as a nine-month project to be conducted in the United States of America in 2025. She is a member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and has presented several papers at ICHRIE, EuroCHRIE, and APacCHRIE conferences across the world. Aysegul Acar, PhD Associate Professor, Department of Recreation Management, Safranbolu Faculty of Tourism, Karabuk University, Karabuk, Türkiye Aysegul Acar, PhD, is an Associate Professor in the Department of Recreation Management of the Safranbolu Faculty of Tourism at Karabük University, Türkiye. Dr. Acars research interests are in finance, management and organization, marketing in the tourism industry, and alternative tourism types. She has authored or co-authored over 15 international refereed journal articles, international conference papers and presentations, and book chapters. She has taught financial management, sustainable tourism, tourism marketing, and introduction to hospitality and tourism courses at Karabük University. She received her doctoral degree from Istanbul University. Her dissertation focus was on corporate social responsibility, brand equity, and the financial performance of hospitality and tourism establishments. She also holds a Master of Science degree in hospitality management from Istanbul University and earned her Bachelor of Science degree in tourism management from Bo?aziçi University, Türkiye. Her research project, “Integration of Bloomberg Termina as an Experimental Learning Tool into Tourism and Hospitality Education,” was approved by The Scientific and Technological Research Council of Türkiye as a 12-month project to be conducted in the United States of America in 2023. She is a member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). She completed a one-year postdoctoral fellowship at Northern Arizona University, followed by another one-year postdoctoral fellowship at the University of South Florida. Faizan Ali, PhD Professor, J.E. Cairnes School of Business & Economics, University of Galway, Ireland Faizan Ali, PhD, is a Professor at the J.E. Cairnes School of Business & Economics at the University of Galway, Ireland, and a renowned expert in contemporary research methodologies related to consumer behavior and human-computer interaction in the hospitality and tourism industry. A scholar, teacher, and mentor, Dr. Ali was ranked among the top 2% of scientists worldwide and was recognized as a Highly Cited Researcher in 2022 and 2023 by Clarivate Analytics. He has published over 130 research papers and book chapters, presented at more than 75 conferences, and has received nearly 17,000 citations. Dr. Ali also serves as an editor and editorial board member for several leading hospitality and tourism journals. |
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Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. 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Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. 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Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! 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