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Advances in Hospitality and Tourism
This new volume, Digital Transformation and Sustainable Tourism 4.0: AI, Smart Destinations, and the Metaverse, explores how emerging digital technologies are reshaping tourism while preserving cultural heritage, supporting traditional livelihoods, and advancing sustainable development. Exploring how Tourism 4.0 evolves through big data analytics, artificial intelligence, Industry 4.0 technologies, and immersive virtual environments, this volume demonstrates that innovation can enhance tourism without compromising authenticity, local identity, or community well-being. CONTENTS: About the Authors / Editors: Editors: Nilanjan Ray, PhD Associate Professor, Faculty of Management Studies, JIS University, Kolkata, India Nilanjan Ray, PhD, is Associate Professor in the Faculty of Management Studies at JIS University, Kolkata, India. He has more than 16 years of academic experience and eight years of research expertise. Before joining JIS University, he held several academic and administrative positions, including Associate Professor and Head of the Department at the Institute of Leadership, Entrepreneurship and Development, where he also served as Director of the Internal Quality Assurance Cell (IQAC). Earlier, he was Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics in the School of Business and Economics at Adamas University. Dr. Ray is actively engaged in funded research and currently serves as principal investigator of an ICSSR-sponsored project focused on socioeconomic impact studies. He has supervised several doctoral scholars and guided more than 55 postgraduate research projects. His scholarly output includes more than 100 research papers published in refereed national and international journals and conference proceedings. He has edited research handbooks published by leading international publishers, including Springer, IGI Global, and Apple Academic Press. In addition, he holds two German patents and 16 Indian copyrights. Dr. Ray serves as a reviewer for several leading journals, including Tourism Management, the Journal of Services Marketing, the Journal of Business and Economics, and the Research Journal of Business and Management Accounting, and is a member of the editorial boards of several refereed journals. He has also organized numerous faculty development programs, doctoral colloquia, and national and international conferences. His research interests include services marketing, tourism marketing, socio-economic impact studies, and business analytics. His qualifications include PhD, MBA (Marketing), MCom (Marketing), an STC in Financial Market Regulation and Management (IIT Kharagpur), and Accredited Management Teacher (AMT) certification from the All India Management Association. Ahmad Albattat, PhD Associate Professor and Program Leader, School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia Ahmad Albattat, PhD, is Associate Professor and Program Leader in the School of Global Hospitality and Tourism at Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He also serves as Visiting Professor and External Examiner at Medan Academy of Tourism, Indonesia. Previously, he held academic appointments at Management and Science University, Malaysia; Ammon Applied University College, Jordan; and the Sustainable Tourism Research Cluster, Universiti Sains Malaysia. Before entering academia, Dr. Albattat spent 17 years in the Jordanian hospitality industry, bringing extensive professional experience to his teaching, research, and consultancy activities. His teaching areas include hospitality management, events management, research methodology, strategic management, and graduate research supervision. An active researcher, he has published widely in refereed international journals, conference proceedings, books, and book chapters. He also serves as an editor, reviewer, and member of the editorial and scientific boards of numerous international journals and scholarly book projects. His research interests encompass hospitality and tourism management, hotel operations, events management, emergency planning, disaster preparedness, sustainable development goals, and human resource management. He earned a PhD in Hospitality Management from Universiti Sains Malaysia, specializing in disaster and emergency planning and preparedness. Indrajit Ghosal, PhD Associate Professor, School of Management and Commerce, Brainware University, Barasat, Kolkata, India Indrajit Ghosal, PhD, is Associate Professor in the School of Management and Commerce at Brainware University, Barasat, Kolkata, India. He has more than 16 years of teaching and research experience in higher education. Before joining Brainware University, he served as Associate Professor in the Department of Computer Science and Engineering at Poornima University, Jaipur, India. Dr. Ghosal was awarded the Fellow in Research Project Management (FRPM) in 2017. He has published more than 60 research papers in reputed international journals and conference proceedings and has presented numerous research papers and case studies at national and international conferences. He has also authored more than five books and contributed chapters to several edited volumes. In addition to his research publications, Dr. Ghosal serves as editor of more than eight forthcoming academic books to be published by leading international publishers. A frequent keynote speaker, resource person, and session chair, Dr. Ghosal has delivered invited lectures at more than 30 conferences, workshops, and seminars hosted by universities and academic institutions. He also serves as a reviewer for journals indexed in Scopus, the Australian Business Deans Council (ABDC), the Chartered Association of Business Schools (ABS), and the Social Sciences Citation Index (SSCI). In addition, he has served as a PhD examiner and research supervisor, mentoring PhD scholars and MPhil scholars. Dr. Ghosal is a member of several international academic and professional associations. His research interests include digital marketing, consumer behavior, online marketing, entrepreneurship, e-commerce, and digital business, areas in which he continues to contribute through research, teaching, and academic leadership. |
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New Series Announcement: AAP Focus on Next-Generation Biotechnology . . . Books in this new series, written by leading experts who understand how students actually learn, will offer a bold, forward-looking collection that captures the explosive evolution of biological engineering and its profound impact on humanity, our planet, and beyond. Designed from the ground up to serve both undergraduate and postgraduate students, the series strikes the perfect balance between accessibility and depth.
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Forthcoming: Encyclopedia of Higher Education—AAP is pleased to announce the forthcoming 13-volume set. Edited by Mustafa Kayyali, PhD, this work will serve as an authoritative resource that comprehensively explores the theory, practice, evolution, and emerging directions of higher education worldwide. Bridging historical perspectives with cutting-edge developments, this encyclopedia aims to capture the complexity and richness of higher education systems, policies, practices, and philosophies across diverse global contexts. For more information, please visit: Click here New Book Series: AAP Advances in Materials, Manufacturing & Computational Intelligence Techniques plans to offer a comprehensive exploration of cutting-edge research and applications in various engineering and scientific fields. This multidisciplinary series caters to a wide range of readers, from researchers and academics to industry professionals, providing in-depth knowledge and practical insights into solving complex problems. The series explores into a diverse array of topics, including advanced materials, manufacturing techniques, and computational intelligence. For more information, visit: Click here New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA |


