Electronics and Communications Technology

Digital Branding
An Innovative Strategy to Turnaround the Input Cost into Profitable Venture

Editors: Dr. Sonu Dua
Dr. Sakshi Dua
Dr. Pawanpreet Kaur

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Digital Branding

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Dear Distinguished Authors,

With due respect, this is to inform you that we are going to publish an edited research handbook from Apple Academic Press/CRC Press/Taylor & Francis Group, USA titled Digital Branding: An Innovative Strategy to Turnaround the Input Cost into Profitable Venture. We cordially invite you to contribute your valuable input on any of the subthemes covered by the volume, which will certainly improve the quality of this volume.

In today’s digital age, branding is no longer just a logo or tagline—it is a comprehensive strategy that can transform a business’s identity, market presence, and profitability. The need for digital branding has become critical for businesses aiming to thrive in an increasingly competitive and digitally connected marketplace. This innovative approach to branding can turn traditional input costs into profitable ventures by leveraging online platforms, data-driven strategies, and creative content.

Sub Themes
• The Foundation of Digital Branding
• Building Blocks of a Strong Digital Brand
• The Role of Brand Identity in the Digital Space
• Social Media: The New Frontier for Brand Engagement
• Content Marketing: Crafting Your Brand’s Voice
• Understanding Consumer Behavior Through Analytics
• Personalization: Tailoring Your Brand to the Audience
• Using Data to Refine and Optimize Branding Strategies
• Innovative Branding Strategies
• Developing a Unique Selling Proposition (USP) for digital branding
• Utilizing Video and Visual Content for Branding
• Cost-Effective Digital Branding Techniques
• Budget-Friendly Branding Tools and Resources
• Scaling Your Brand Without Breaking the Bank
• Case Study 1: Turning a Small Business into a Global Brand
• Case Study 2: Transforming Input Costs into Profit through Branding
• Key Performance Indicators (KPIs) for Digital Branding
• Overcoming Common Challenges in Digital Branding
• Future Trends in Digital Branding
• The Role of AI and Automation in Branding


Submission Procedure
Researchers and practitioners are invited to submit a chapter a full chapter manuscript of 6000-7000 words clearly mentioning the Abstract, Introduction, Objectives, Literature Review, Research Gap, Methodology, Analysis, Findings, Conclusion, Implication, Future Scope, and references on any of the subthemes or broader area of the book.

Abstract Submission E-mail: digitalbranding2024@gmail.com

Open Call for Abstract Submission: 01st OCT’2024
Deadline for Abstract Submission: 20th Nov’2024
Notification for Acceptance of Abstract: 30th Nov’2024
Deadline for Complete Paper Submission: 30th March’2025
Review Revision by: 20th April’2025
Final Submission by: 30th April’2025

Final Submission E-mail: digitalbranding2024@gmail.com

NO PUBLICATION/PROCESSING FEE INVOLVED AT ANY STAGE


For further queries:
Dr. Sonu Dua, E-Mail: drsonudua@gmail.com
Associate Professor, Lyallpur Khalsa College Technical Campus, India


About the Authors / Editors:
Editors: Dr. Sonu Dua
Associate Professor, Lyallpur Khalsa College Technical Campus, India

Dr. Sakshi Dua
Associate Professor, Lovely Professional University, India

Dr. Pawanpreet Kaur
Head and Associate Professor, Lyallpur Khalsa College Technical Campus, India




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