Hospitality & Tourism

Artificial Intelligence in Hospitality and Tourism
Transforming the Future

Editors: Divya Jyoti Thakur
Ghousia Khatoon, PhD
Amna Mirza, PhD,
Arsheed Ahmad Ganie, PhD

Artificial Intelligence in Hospitality and Tourism

In Production
Pub Date: Forthcoming April 2026
Hardback Price: $190 US | £150 UK
Hard ISBN: 9781779643773
E-Book ISBN: 9781779643780
Pages: est 304pp w/ index
Binding Type: hardbound / ebook
Notes: 9 color and 7 b/w illustrations

This new volume, Artificial Intelligence in Hospitality and Tourism, explores how AI is reshaping the way we think about customer service, operational efficiency, sustainability, and innovation in the hospitality and tourism industry. As technology advances, so too does the industry’s ability to leverage AI for a deeper understanding of guest preferences, more efficient management of resources, and the creation of experiences that feel uniquely personal. This volume uncover how AI is not just a tool for automation, but also a true enabler of transformation in both industries.

Exploring AI’s expanded reach in hospitality and tourism management, the volume explores the use of artificial intelligence in diverse ways, such as for enhancing customer experiences, better revenue management, revolutionizing food services operations, effective crowd management, enhanced data-driven marketing and pricing strategies, streamlined hotel management, employing social media, and more.

Several chapters focus on enhancing efficiency and applying intelligence and analytics via AI for personalized guest experience. The use of augmented reality in the hospitality industry is covered as well, such as for offering interactive features including tours of religious sites, virtual hotel tours, digital menus, and real-time navigation.

The volume also explores the use of artificial intelligence for sustainability in tourism and hospitality, with the goal of adopting sustainable practices that minimize environmental impact, promote social responsibility, and foster economic growth.

This volume will be valuable for industry professionals, academics, and faculty and students, offering valuable perspectives on how AI is transforming the hospitality industry, enabling personalized experiences, efficient customer service, and data-driven marketing strategies, ultimately enhancing guest satisfaction and business outcomes.

CONTENTS:

Preface

1. Impact of Social Media on Religious Tourism in India
Deepak and Amit Kumar

2. Use of Artificial Intelligence in Travel
Sulochna Syal and Neeraj Dhauta

3. AI Applications Used in the Hospitality and Tourism Industry: Impact on Customer Experiences and Revenue Management
Khushi Rani

4. Revolutionizing Food Services: The Impact of Artificial Intelligence
Esha Bansal

5. The AI Revolution in Tourism: Enhancing Efficiency and Personalization Intelligence and Analytics
Gopali Dayal, Pooja Verma, Divya Jyoti Thakur, and Shallu Sehgal

6. Augmented Reality and Religious Itineraries: Analysis of Smart Tourism Technologies
Amit Kumar and Divya Pandey

7. Artificial Intelligence and Sustainability in Tourism
Trisha Saha and Deluwar Hoque

8. Role of Humanized Artificial Intelligence in Tailoring Repurchase Intention in Online Food Services
Abhijeet Singh Chauhan, Richa Banerjee

9. Future Trends: The Evolution of AI and Its Impact on Operational Efficiency
Durgeshwary Kolhe, Arshad Bhat, and Mehvish

10. AI in Food Services
Reva Mishra and Shalu Mehta

11. Changing Dynamics in the Food Sector in India due to AI
Sulochna Syal and Nishtha Maheshwari

12. Role of Artificial Intelligence in Promoting Sustainability in Indian Tourism
Sulochna Syal and Chander Kumar

13. Managing Tourist Crowds on Beaches: The Need for Creating a Smart Environment
Renji George Amballoor and Shankar B. Naik

14. Digitalization and Customer Service Standards: AI-Enhanced Marketing and Pricing Strategies in the Indian Tourism Industry
Supriya Lamba Sahdev, Chitra, Mamta Chawla, Ghousia Khatoon, and Firdous Ahmad Malik

15. Exploring the Empiricals of AI in Attracting Tourism: A Global Assessment
Noman Arshed, Nadia Hanif, and Wazir Muhammad Hussain

16. Community Empowerment and Sustainable Tourism Development Through Workation (Perspectives from Barot Valley of Himachal Pradesh)
Dhiraj Kumar, Sanjeeb Pal, and Pankaj Sharma

17. The Transformative Impact of Artificial Intelligence on Hotel Management: Enhancing Operations, Guest Satisfaction, and Revenue Strategies
Shallu Sehgal, Gopali Dayal, Nitish Sehgal, and Pooja Verma

Index


About the Authors / Editors:
Editors: Divya Jyoti Thakur
Professor, University School of Business, Chandigarh University, Punjab, India

Divya Jyoti Thakur, PhD, is presently working as a Professor at the University School of Business at Chandigarh University, Punjab, India. She has over 14 years of academic and one year of industry experience. She has participated in and presented research papers at various international and national seminars, conferences, and workshops. Under her supervision, three PhD scholars completed their PhDs. She has published four edited books and 14 Indian utility/design patents. She has published four international patents granted, along with over 40 research publications in international and nationally reputed journals and chapters in books. She has received many awards and invitations as a resource person/keynote speaker at national and international conferences. She has received an award from the IEEE Chandigarh Subsection.

Ghousia Khatoon, PhD
Professor, Department of Accounting, Banking and Finance, Tishk International University, Erbil, Kurdistan Region, Iraq

Ghousia Khatoon, PhD, is a Professor in the Department of Accounting, Banking and Finance at Tishk International University, Erbil, Kurdistan Region, Iraq. She has also served as an Associate Professor at Prince Sultan University, Saudi Arabia. Dr. Khatoon holds a PhD in Venture Capital Finance and fhas over two decades of teaching and research experience. She has authored 19 books and published 62 research articles in elite journals, including Scopus- and Web of Science-indexed journals. Dr. Khatoon is the recipient of several prestigious awards. She has presented her research at international conferences in China, Spain, Romania, Malaysia, Bahrain, UAE, Jordan, Poland, and Iraq. Her areas of expertise include green finance, auditing, International Financial Reporting Standards (IFRS), forensic accounting, financial literacy, fintech, venture capital, environmental accounting, and corporate performance. She has also worked on funded projects and published her research in renowned journals such as Sustainability and Sage Open.

Amna Mirza, PhD,
Associate Professor, SPM College, University of Delhi, India

Amna Mirza, PhD, is an academician, author, social entrepreneur, and curator of ideas. She is Associate Professor at SPM College, University of Delhi, India, and a former Associate Professor at the Sarojini Naidu Centre for Women’s Studies, Jamia Millia Islamia, India. She has published ten books, has more than 20 research papers in reputed peer-reviewed journals, and has participated in more than 150 conferences at the national and international level for paper presentations and as a resource person to deliver invited lectures, among others. She has patents awarded by the governments of Australia and India, supervised PhD candidates, pursued research projects, and contributed towards Massive Open Online Courses (MOOCs), among others. Her research areas include digital transformation, industry 4.0, foreign affairs, digital society, international political economy, globalization, and international relations. She has received many awards for her work. She completed her bachelor’s degree from St. Stephen’s College, a master’s degree in political science from Hindu College, University of Delhi, and MPhil and PhD from the Department of Political Science, University of Delhi, India.

Arsheed Ahmad Ganie, PhD
Assistant Professor, Political Science; In-Charge Dean PGS, IEC University, Baddi, Himachal Pradesh, India

Arsheed Ahmad Ganie, PhD, is an Assistant Professor of Political Science and the in-charge Dean PGS at IEC University, Baddi, Himachal Pradesh, India. A prolific researcher, Dr. Ganie has published over 30 research papers in prestigious national and international journals, contributed to book chapters, and presented his work at various academic forums. Under his guidance, three PhD scholars have successfully completed their doctorates, and one scholar is currently pursuing his research under his supervision. Beyond academia, Dr. Ganie is skilled in technology and is recognized for his excellent interpersonal and communication abilities, self-motivation, and commitment to continuous growth. His passion for learning and adaptability drive his contributions to both his institution and his field.




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