Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth.
About the Authors / Editors:
Editors: Nilanjan Ray, PhD
Assistant Professor, School of Commerce and Management, Adamas University, West Bengal, India
Nilanjan Ray, PhD, is currently an Assistant Professor in the School of Commerce and Management at Adamas University, West Bengal, India. He has teaching experience in BBA, MBA, and BCom programs as well as several years of research experience. He has guided over 50 postgraduate students’ projects. Dr. Ray has published over 40 research papers in national and international refereed, peer-reviewed journals and proceedings, and he has edited research handbooks from IGI-Global USA. He has been a reviewer for the journals Tourism Management, the Journal of Service Marketing, the Journal of Business and Economics, and the Research Journal of Business and Management Accounting and has served as an editorial board member of several refereed journals. He has also chaired in a technical session at the IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia. He has obtained his PhD, M.Com (Marketing), and, MBA (Marketing), and STC FMRM (IIT-Kgp) degrees.
Dilip Kumar Das, PhD
Assistant Professor, Department of Tourism, University of Burdwan, Bardhaman, India
Dillip Kumar Das, PhD, is currently working as an Assistant Professor in the Department of Tourism at the University of Burdwan in Bardhaman, India. He was awarded a PhD in tourism from Utkal University, Bhubaneswar, Orissa, on the topic “Economic, Socio Cultural and Environmental Impact of Tourism: A Case Study on Puri, Konark and Bhubaneswar”. He completed a Master’s in Tourism Management from the Indira Gandhi National Open University (IGNOU), and also twice qualified by the University Grants Commission (UGC) National Eligibility Test (NET) in lectureship. He has also completed a master’s degree in economics from Ravenshaw University, Cuttack, India. His areas of research interest are ecotourism, tourism impact studies, and travel agency management. He has over 15 years of academic experience in tourism education. Dr. Das is now currently associated with many different universities and institutes of repute in India, including IGNOU, the Indian Institute of Tourism and Travel Management (IITTM), Magadh University, and Utkal University.
Raj Kumar, PhD
Director, Head and Professor, Institute of Management Studies, Benaras Hindu University, India
Raj Kumar, PhD, has over 33 years of teaching and research experience. His areas of specialization are insurance, capital markets, and management of microfinance institutions. He has authored four books and completed three research projects. He has contributed many research papers to national and international seminars, conferences, and workshops. He has also coordinated a refresher course, an entrepreneurial development program, and four qualified institutional placement (QIPs). Prof. Kumar was an executive member of the LIC Policy Holder Council and All India Commerce Association. He has special interests in contemporary issues such as micro insurance, corporate governance, and public system management. He is currently Director, Head and Professor of the Institute of Management Studies at Benaras Hindu University, India. He was formerly Coordinator at Technical Cell, V.C's office, Banaras Hindu University, Varanasi, India. He holds several degrees, including DLitt, PhD, MBA, and MCom.
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AAP Editor Wins Award
Apple Academic Press, Inc., is proud to announce that Dr. Arvind K. Birdie has been honored with the Prof. Mrs. Manju Thakur Memorial Award 2016 for Innovative Contributions in Research/Test Construction/Book Publication for her book Organizational Behavior and Virtual Work: Concepts and Analytical Approaches. The award was presented during the 52nd National and 21st International Conference of the Indian Academy of Applied Psychology, held at the Department of Psychology, University of Rajasthan, Jaipur, February 23rd–25th, 2017. Our congratulations to Dr. Birdie!
Information about the book can be found here
Strategic Winery Tourism and Management Wins Gourmand Award
Apple Academic Press is delighted to announce that the Gourmand Awards jury has announced Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. “This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action,” says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.
AAP Senior Editor Dr. Goyal to Receive “Award of Outstanding Contribution in Micro Irrigation”
We are delighted to announce that Dr. Megh R. Goyal has been recognized as one of the experts “who rendered meritorious service for the development of [the] irrigation sector in India.” This honor will be bestowed by the Water Technology Centre of Tamil Nadu Agricultural University in Coimbatore, India. This Award of Outstanding Contribution in Micro Irrigation will be presented to Dr. Goyal during the inaugural session of the National Congress on “New Challenges and Advances in Sustainable Micro Irrigation on March 1, 2017, being held at Tamil Nadu Agricultural University. Read More...
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"Glad to see the final outcome of the book. It was truly wonderful & smooth experience to work with AAP. Definitely, looking forward to more exciting and fruitful association in future."
—Arvind K. Birdie, PhD, Associate Professor and Acting Principal, IIMT School of Management (Oxford Brooks University), Gurgaon, India; Author of Organizational Behavior and Virtual Work
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