Media & Communications

Mass Communication
Issues, Perspectives and Techniques

Editor: Jason R. Detrani

Mass Communication

2011. Available now.
Pub Date: April 2011
Hardback Price: $129.95 US
Hard ISBN: 9781926692951
Pages: 314 pp. with index
Binding Type: hardcover

This title includes a number of Open Access chapters.



Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media’s role in public health campaigns, and more. The book also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.

CONTENTS:
• Working with the Media
• Media, Conflict Prevention and Peacebuilding: Mapping the Edges
• Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors
• Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research
• Wildland Fire and Fuel Management: Principles for Effective Communication
• Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries
• Issues in Evaluating Mass Media-Based Health Communication Campaigns
• Health Communication
• The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania
• Taipei’s Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease
• Egypt Violence Against Women Study Media Coverage of Violence Against Women
• What Are the Roles and Responsibilities of the Media in Disseminating Health Information?
• Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears
• Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed “People and Places” Framework
• Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects
• Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck
• Index


About the Authors / Editors:
Editor: Jason R. Detrani
Associate Professor of Communications/Media Arts, Broome Community College, State University of New York, Binghamton, USA

Professor Jason R. Detrani has had nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York’s Chancellor’s Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.




Follow us for the latest from Apple Academic Press:
Copyright © 2017 Apple Academic Press Inc. All Rights Reserved.