Hospitality & Tourism

Conservation, Tourism, and Identity of Contemporary Community Art
A Case Study of Felipe Seade’s Mural “Allegory to Work”

Editors: Virginia Santamarina Campos,PhD
María Angeles Carabal Montagud, PhD
María de Miguel Molina, PhD
Blanca de-Miguel-Molina, PhD

Conservation, Tourism, and Identity of Contemporary Community Art

In production
Pub Date: June, 2017
Hardback Price: $179.95 US
Hard ISBN: 9781771884013
E-Book ISBN: 9781315209586
Pages: Approx 300p w/Index
Binding Type: hardback
Notes: 57 color and 158 b/w illustrations

This new book, Conservation, Tourism, and Identity of Contemporary Community Art: A Case Study of Felipe Seade’s Mural "Allegory to Work”, aims to promote new models of sustainable management in the field of contemporary mural art. Nowadays, cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a social, economic, and environmental sustainable development.

In this book, the mural “Allegory to Work”, by the artist Felipe Seade located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process.

This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that lead to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research.

Key features:

  • Offers the first example of sustainable management of contemporary mural heritage.
  • Showcases the first mural conservation process that demonstrates the results of joining training schemes, social sensitization, cultural activation, restoration, tourism, museology and use of the mural for social enjoyment
  • Includes the first scientific cataloging murals model.
  • Demonstrates the innovative aspects of the publication is to use participatory action research (PAR), for heritage activation

CONTENTS:
Preface: Community-Based Research
R. Koster

Introduction: Conservation, Tourism and Identity of Contemporary Community Art
V. Santamarina-Campos, M.A. Carabal-Montagud, M. De-Miguel-Molina and S. Kröner

PART I: CONTEMPORARY MURAL AND FELIPE SEADE
1. Contemporary Uruguayan Mural Painting. Tradition and Relevance
A.E. Sánchez-Guillén and A. A. Berriel-Benvenuto

2. Social Realism in Contemporary Mural Painting
M. Fernández-Oscar, M. Á. Carabal-Montagud, V. Santamarina-Campos, and M. J. Guirado-Ruano

3. Felipe Seade as the Main Figure of the Uruguayan Social Realism
M. Fernández-Oscar, V. Santamarina-Campos, M. Á. Carabal-Montagud, and M. J. Guirado-Ruano

4. The Contemporary Mural Painting “Allegory to Work”
M. Á. Carabal-Montagud, V. Santamarina-Campos, M. Fernández-Oscar, and M. J. Guirado-Ruano

PART II: "ALLEGORY TO WORK" ETHNOGRAPHIC RESEARCH PROCESS
5. “On the Face of It”: Wall-to-Wall Home Ethnography
J. Skinner

6. Participatory Action Research (PAR) in Contemporary Community Art
V. Santamarina-Campos, E. M. Martínez-Carazo, M. A. Carabal-Montagud, and M. De-Miguel-Molina

PART III: "ALLEGORY TO WORK" PRELIMINARY STUDIES
7. Physical Identification and Digital Record of Painting
J. C. Valcárcel-Andrés, M. Sánchez-Pons, E. M. Martínez-Carazo, and M. Fernández-Oscar

8. Colorimetric Characterization
M. L. Martínez-Bazán, M. Fernández-Oscar, D. J. Yusá-Marco, and E. M. Martínez-Carazo

9. Study of the Chemical Composition through Cross Sections: Optical Microscopy; Scanning Electron Microscopy: X-Ray Microanalysis
D. J. Yusá-Marco, X. Mas-I-Barberà, M. Fernández-Óscar, and M. J. Guirado-Ruano

10. Technical Documentation Sheet of Painting. Scientific Cataloguing
M. Sánchez-Pons, J. C. Valcárcel-Andrés, M. L. Martínez-Bazán, and M. Fernández-Oscar

PART IV: "ALLEGORY TO WORK" INTERVENTION PROCESS
11. State of Conservation
J. L. Regidor-Ros, M. A. Zalbidea Muñoz, and M. Fernández-Oscar

12. Restoration Process
M. A. Zalbidea Muñoz, J. L. Regidor-Ros, V. Muhvich-Meirelles, and A. R. Benítez-Alcieri

PART V: "ALLEGORY TO WORK" USE AND SOCIAL ENJOYMENT
13. The Use and Social Enjoyment of Murals: ‘The People’s Art’, Its Publics and Cultural Heritage
S. Carden

14. Preventive Conservation Policies
X. Mas-Barberà, M. Sánchez Pons, and J. Osca Pons

15. Guidelines to Stimulate use and Social Enjoyment
M. De-Miguel-Molina, B. De-Miguel-Molina, and M. Segarra-Oña

16. Conclusions: Management, Touristic Promotion and Social Enjoyment of Contemporary Mural Painting
V. Santamarina-Campos, M. A. Carabal-Montagud, M. De-Miguel-Molina, and B. De-Miguel-Molina

Index


About the Authors / Editors:
Editors: Virginia Santamarina Campos,PhD
Associate Professor, Department of Conservation and Restoration of Cultural Heritage, Universitat Politècnica de València (UPV), Spain

Virginia Santamarina Campos, PhD, is currently an Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València (UPV), Spain. She is also the coordinator of the Research micro-cluster VLC/CAMPUS International “Globalization, tourism and heritage”, and of the research group “Sustainable management of the cultural and natural heritage” at the Faculty of Fine Arts, UPV. She has been a visiting researcher at Italy and Mexico. Her specialization is related to conservation and Restoration of Mural Art. She received a National Award for her final dissertation by the Ministry of Education, Culture and Sports in Spain. In the last 5 years, she has conducted eight international R+D projects supported by competitive calls and five R+D international contracts supported by public and private organizations. The results have been disseminated through several scientific journals and contributions to national and international congresses.

María Angeles Carabal Montagud, PhD
Professor, Department of Conservation and Restoration of Cultural Heritage,Universitat Politècnica de Valencia (UPV), Spain

María Angeles Carabal Montagud, PhD, is a Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de Valencia (UPV), Spain. She is a member of the Research micro-cluster VLC/CAMPUS “Globalization, tourism and heritage”, and of the research group “Sustainable management of the cultural and natural heritage” at the Faculty of Fine Arts, UPV. In addition, she has supervised several PhD theses and Master and Degree dissertations.

María de Miguel Molina, PhD
Associate Professor, Management Department and Head of Studies at the Management School, Universitat Politècnica de Valencia (UPV), Spain

María de Miguel Molina, PhD, is an Associate Professor at the Management Department and Head of Studies at the Management School at the Universitat Politècnica de Valencia (UPV), Spain. She is member of the Research micro-cluster VLC/CAMPUS “Globalization, tourism and heritage”. Her main research focus is on the public sector, public policies, public management, and inclusive policies. She has participated in several international and national R&D projects (competitive calls). In addition, she has been at the Lakehead University in Canada and the UC Berkeley in the USA as Visiting Professor in order to research muralism public policies. She supervised several PhD and Master theses and has published more than 35 papers.

Blanca de-Miguel-Molina, PhD
Associate Professor, Management Department, Universitat Politècnica de Valencia (UPV), Spain

Blanca de-Miguel-Molina, PhD, is an Associate Professor at the Management Department of the Universitat Politècnica de Valencia (UPV), Spain. She teaches courses mainly in strategic management and business models. Her main research involves innovation in creative and cultural industries, corporate community involvement, and bibliometrics. She is the supervisor of various PhD and Master theses, and she has published her research results in several indexed journals on creative and cultural industries, among other fields.




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