Hospitality & Tourism

21st Century Meeting and Event Technologies
Powerful Tools for Better Planning, Marketing, and Evaluation

Seungwon “Shawn” Lee, PhD
Dessislava Boshnakova, PhD
Joe Goldblatt, EdD, FRSA

21st Century Meeting and Event Technologies

Published. Now available.
Pub Date: July 2016
Hardback Price: $139.95 US
Hard ISBN: 9781771880237
Pages: 378 pp w index
Binding Type: hardbound
Notes: 68 b/w illustrations


Reviews
Shortlisted for an international award in the category of journalism for The Creative Disruption Awards presented by the European, Middle Eastern and Asia Chapter of the International Live Events Association (ILEA)

“If you are looking for well-rounded coverage of a wide range of events technology issues with lots of specific ideas for adoption, selection and implementation, I highly recommend this book. . . . It covers a broad range of events technology issues with thoughtful insight. This book fills a substantial need for meeting professionals to make sense of the rapidly changing plethora of choices available. Starting with the history of event technology, this important work covers the strategic use of technology. It progresses through an analysis of several technology product categories, It covers many important marketing issues and then looks to the future. I heartily commend the efforts of Drs. Lee, Boshnakova, and Goldbatt in putting together this important academic work that will be highly useful for both students and the meeting professionals wishing to advance their career.”
—From the Foreword by CORBIN BALL, CMP, CSP, DES, Meetings Technology Analyst, Corbin Ball & Co.

“The importance of this topic cannot be overestimated. It is crucial for both students and current industry professionals worldwide to understand the concept of evolving technology for the events field, as introduced in this book. Dr. Joe Goldblatt is a pioneer in the events industry, and by collaborating with two of his former students who are in the ‘digital’ generation, the perspectives are comprehensive and varied. ”
—Patti J. Shock, CPCE, CHT, Academic Consultant, The International School of Hospitality and Professor Emeritus, University of Nevada, Las Vegas


Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon “Shawn” Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as

• How to harness the power of social media
• How to use crowdsourcing effectively
• How to choose appropriate room layout design software
• How to manage and use guest-generated content
• How to measure and evaluate your success
• How to choose meeting registration software
• How to promote your meeting with blogs, websites, podcasts, and more
• How to hold virtual meetings and events
• How to use search engine optimization to advantage


The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.

Key features include:
• Provides examples and applications of meeting technology platforms and software
• Includes numerous case studies illustrating the application of meeting technology
• Shares valuable knowledge on effective marketing of meetings and events, including search engine optimization techniques
• Discusses planning meeting registration methods through technology
• Addresses the Meeting Professionals International’s meeting and business event competency standards
• Supplementary material for faculty includes PowerPoint slides and an instructor's manual


This comprehensive textbook arm both students and entry-level meeting and event industry professionals with the knowledge they need to choose the right technology for the right task for planning and holding meetings and events. Created primarily for classroom use, the textbook includes chapter study questions and tasks to encourage readers to discuss and problem solve.

Supplementary material includes video-capture interviews with the authors and other key players field and PowerPoint slides, available online.

Each of the 15 chapters addresses through technology the key competencies (standards) of the Meeting Professionals International’s Event Management International Competency Standards (EMICS). Each technology platform directly supports one of the standards identified through EMICS to ensure a correct fit with current and future industry expectations.


FACULTY: Request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.


CONTENTS:
Foreword by Corbin Ball
Preface
Introduction
Part I: The Traditions and Trajectory of Meeting and Event Technology
1. The History of Meeting and Event Technology
2. Using the Right Technology for the Right Purpose
3. Meeting and Event Search Engine Optimization
4. Venue and Suppliers Search Technology
Part II: Meeting and Event Technology for Design, Planning, and Evaluation
5. Meeting and Event Design Technology
6. Meeting and Event Administration Technology Solutions (Intranet and other internal solutions)
7. Virtual Meeting and Events
8. Evaluation of Meeting and Event Technology
Part III: Successful Marketing of Meetings and Events through Technology
9. Marketing with Wikis, Websites, Blogs and Podcasts
10. Meeting and Event Social Media and Network Technology Solutions
11. Mobile Applications for Meeting and Event Marketing
12. Guest-Generated Content
13. Registration and Transaction Systems
14. Crowdsourcing for Events
Part IV: The Future of Meeting and Events Technology: Case Studies and Additional Resources
15. Futuristic tech trends that will influence our events
Meeting and Event Technology: Case Studies
Index


About the Authors / Editors:
Seungwon “Shawn” Lee, PhD
Associate Professor, Hospitality, Tourism, and Event Management, George Mason University, Fairfax, Virginia

Seungwon “Shawn” Lee, PhD, is currently Associate Professor of Hospitality, Tourism, and Event Management at George Mason University, Fairfax, Virginia. Professor Lee's professional work and research focuses on meeting/event management and the impact of technology on site selection and meeting management. He has a very unique combination of education and work experience that leads to his current research and teaching specialty with a BS degree in Computer Science Engineering and an MTA degree in Tourism and Hospitality Management, with a PhD degree in Tourism and Hospitality Management. He spent five years as a computer programmer and assistant manager of technology professional development and IT strategy planning team for SAMSUNG in South Korea. He worked as a convention/meeting coordinator for the Association of Science and Technology Centers and director of special events for Korean-American Centennial National Gala in Washington, D.C. He also worked as a meeting technology research specialist for Continuing and Professional Education at Virginia Tech.

He has published his research in the areas of meeting/convention/event management and impacts of Information and CommunicationTechnology (ICT) on the meeting/event industry in the Journal of Convention and Event Tourism (JCET), the Journal of Hospitality and Tourism Technology (JHTT) , Event Management (EM), Tourism Review Internation (TRI), Current Issues in Tourism (CIT), and the International Journal of Event and Festival Management (IJEFM). He also presented his research at the International Council on Hotel, Restaurant and Institution Education (I-CHRIE), International Special Event Society (ISES) Annual Professional Development Conference, International Hospitality and Convention Expo, and the Educational Technology Leadership Conference.

Dr. Lee is the recipient of 2013 GMU Teaching Excellence "Teacher of Distinction" for his dedication and highly effective teaching and was also nominated for 2012 Professional Convention Management Association (PCMA) Educator of the Year award.

Dessislava Boshnakova, PhD
Associate Professor, Department of Mass Communication, New Bulgarian University, Sofia, Bulgaria

Dessislava Boshnakova, PhD, is Associate Professor in the Department of Mass Communication at New Bulgarian University, Sofia, Bulgaria, and Owner & Managing Director, ROI Communication, a public relations firm. She has been engaged in public relations theory and practice since 1998 and has consulted and trained in over 100 companies and organizations. She is a speaker at many events in the PR industry in Bulgaria and abroad.

Joe Goldblatt, EdD, FRSA
Professor and Executive Director, International Centre for the Study of Planned Events, Queen Margaret University, Edinburgh, United Kingdom

Dr. Joe Goldblatt, FRSA, is Professor and Executive Director of the International Centre for the Study of Planned Events at Queen Margaret University in Edinburgh, United Kingdom. He is the author and editor of 20 books in the field of event management and marketing. Dr. Goldblatt has conducted event management consultancies in Scotland, United Kingdom, Israel, Jordan, Kazakhstan, Palestine, the Philippines, and Thailand for organizations such as the US Agency for International Development (US AID). In addition, he has conducted assessment and evaluation programs for a wide range of government and commercial clients throughout the world.




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